For 30 Years, the PVAI Founders have led brands with their first emerging tech initiatives.

Our Values

  • Leadership

  • Innovation

  • Value Creation

  • Trust

We bring cross-functional expertise for growth to global agencies and brands …and a wealth of experience guiding marketing organizations from the earliest days of the internet (us in 1997) to the emergence of next/gen AR, Web3 and Metaverse technologies.

The PVAI Leadership Difference

  • Dedicated AI division outgrowth from  Pebble Ventures, a leading metaverse and web3 consultancy since 2020

  • 25+ years of experience each working with emerging tech from the earliest days of online services and the internet

  • Compelling combination of business, tech, data, marketing, brand & venture

  • Complete AI focus enables us to have our pulse on the leading tools, platforms, and investors across the ecosystem which propels our clients to drive higher quality, more innovative programs

  • Full 360º integrated marketing and enterprise-wide functional experience

  • Michael has a unique combination of business, technology, marketing, brand & venture experience. Successfully founded, led as CEO and sold a top internet digital marketing firm. Advisory Board Member and Shareholder of an AI search platform from earlierst days in an accelerator through its acquisition; Past SaaS FashTech executive; President of a multi-brand investment and operating company created by the founder of Nautica; Board member of a fashion accessories company working with IZOD, Calvin Klein, PVH and Kenneth Cole; and Founder of men’s sportswear brand. Metaverse/Web3 leading voice. Two exits.

    “I created a digital division in 1994 for FCB, one of the world’s top communications consultancies, and then went on to found and sell a successful digital marketing and strategy firm advising brands and executive suites how to navigate the new web frontier. The last few years I led major consumer brands adopt metaverse and web3 strategies. Many of today’s dynamics around the AI are similar help me provide perspective and context on this exciting, new ecosystem for brands, enterprises, and investors.”

Michael’s Recent Work

  • Peter has been helping Marketing Leaders understand, adapt, and innovate with Emerging Technologies for over 25 years.

    Working with brands over his career as diverse as Colgate-Palmolive, Hewlett-Packard, Keurig Dr. Pepper, SC Johnson, and Molson Coors, Peter has been responsible for developing consumer strategies and managing multiple $250 million omni-channel media programs.

    He was an early internet marketing pioneer, pivotal in the development of a leading interactive marketing division for FCB, one of the world’s largest communication consultancies. He then went on to co-found, build as COO, and sell a successful marketing consultancy of over 80 marketing professionals which helped leading brands such as Allstate, AT&T, Sears, Grainger and more develop their first digital strategies. He continued that marketing organizational leadership growing the company to over 200 marketing professionals.

    Pete has built and managed marketing organizations that range from “small but mighty” to “large and innovative” with a laser focus on achieving business goals, realizing competitive advantages, and creating lasting value.

    “AI and GenAI represent a unique opportunity for Businesses and Brands to seize potentially overwhelming competitive advantages over the next few years. Unlike previous iterations of Emerging Technologies, though, AI is evolving at a speed that demands Business Leaders take action today ~ to understand, strategize, integrate, and innovate their way to marketplace leadership.”

Peter’s Recent Articles

It starts with a conversation.

We welcome the opportunity to understand how you’re thinking about AI and to share why we believe the impact for marketing organizations is profound.

PVAI is based in San Francisco and Chicago.

Michael DeNunzio

Managing Director

michael@pvaiconsulting.com

Empower Yourself and Your Organization for Strategic Growth:

Expert-Led Courses, Briefings, Workshops and Tools

Get Timely Updates

The AI Outcome(TM) delivers insights for business, strategy, and marketing leaders in concise reflections designed to inspire action and provoke thought as well as deep-dive, long-form perspectives that uncover opportunities for growth, innovation, and market leadership.

AI is rapidly creating the emergence of leaders and laggards. Let The AI Outcome be your guide to driving growth and transforming markets with AI.