For 30 Years, the PVAI Founders have led brands with their first emerging tech initiatives.

Includes work prior to PVAI.

We bring cross-functional expertise for growth to global brands …and a wealth of experience guiding organizations from the earliest days of the internet (us in 1997) to the emergence of next/gen AR, Web3 and Metaverse technologies and now AI.

The PVAI Leadership Difference

  • Executive operators, not career consultants. We've built, scaled, and sold businesses—not just advised them.

  • Strategy with implementation discipline. We redesign operating models and help organizations put them into practice.

  • Proprietary intelligence, not generic frameworks. Our methodologies are powered by AIMS™, Auggie™, Virtual Customers, and AI-enabled decision systems.

  • Focused on competitive advantage. Every engagement is designed to improve how organizations make decisions, compete, and create value in the AI era.

  • Michael has a unique combination of business, technology, marketing, brand & venture experience. Successfully founded, led as CEO and sold a top internet digital marketing firm. Advisory Board Member and Shareholder of an AI search platform from earlierst days in an accelerator through its acquisition; Past SaaS FashTech executive; President of a multi-brand investment and operating company created by the founder of Nautica; Board member of a fashion accessories company working with IZOD, Calvin Klein, PVH and Kenneth Cole; and Founder of men’s sportswear brand. Metaverse/Web3 leading voice. Two exits.

    “I created a digital division in 1994 for FCB, one of the world’s top communications consultancies, and then went on to found and sell a successful digital marketing and strategy firm advising brands and executive suites how to navigate the new web frontier. The last few years I led major consumer brands adopt metaverse and web3 strategies. Many of today’s dynamics around the AI are similar help me provide perspective and context on this exciting, new ecosystem for brands, enterprises, and investors.”

Michael’s Recent Work

  • Peter has been helping Marketing Leaders understand, adapt, and innovate with Emerging Technologies for over 25 years.

    Working with brands over his career as diverse as Colgate-Palmolive, Hewlett-Packard, Keurig Dr. Pepper, SC Johnson, and Molson Coors, Peter has been responsible for developing consumer strategies and managing multiple $250 million omni-channel media programs.

    He was an early internet marketing pioneer, pivotal in the development of a leading interactive marketing division for FCB, one of the world’s largest communication consultancies. He then went on to co-found, build as COO, and sell a successful marketing consultancy of over 80 marketing professionals which helped leading brands such as Allstate, AT&T, Sears, Grainger and more develop their first digital strategies. He continued that marketing organizational leadership growing the company to over 200 marketing professionals.

    Pete has built and managed marketing organizations that range from “small but mighty” to “large and innovative” with a laser focus on achieving business goals, realizing competitive advantages, and creating lasting value.

    “AI and GenAI represent a unique opportunity for Businesses and Brands to seize potentially overwhelming competitive advantages over the next few years. Unlike previous iterations of Emerging Technologies, though, AI is evolving at a speed that demands Business Leaders take action today ~ to understand, strategize, integrate, and innovate their way to marketplace leadership.”

Peter’s Recent Articles

It starts with a conversation.

Every leadership team is navigating a different AI journey. Whether you're exploring the opportunity, redesigning your operating model, or scaling enterprise transformation, we'd welcome the opportunity to compare perspectives and discuss what comes next.

PVAI is based in San Francisco and Chicago.

Michael DeNunzio

Managing Director

michael@pvaiconsulting.com