For 30 years our Leadership has guided growth to global brands and service companies to gain formidable competitive edge with emerging technologies from the earliest days of online services through social, web3/metaverse and now AI. Take a look at how our deep and specialized experience makes us uniquely positioned to develop winning strategies, achieve exceptional outcomes, and create previously unattainable opportunities.

We drive Business Outcomes.

By customizing strategies to your brand's unique needs, we ensure your business goals are met more effectively and efficiently. Each engagement begins with a clearly defined ROI and Value Creation North Star as demonstrated here.

  • By leveraging AI-driven efficiencies and benchmarking, we identify cost-saving opportunities across your marketing operations, reducing expenses without compromising impact.

  • We streamline processes and implement AI tools that automate routine tasks, enabling your teams to focus on strategic initiatives and accelerate project timelines.

  • Our data-driven strategies optimize marketing spend and campaign execution, resulting in enhanced performance metrics and higher return on investment.

  • Through advanced customer segmentation and AI-powered personalization, we help you forge deeper, more meaningful connections with your audience, driving loyalty and satisfaction.

  • We uncover new revenue streams and improve profit margins by innovating products, services, and customer experiences that resonate with your market.


  • Our forward-looking approach equips your organization to stay ahead of the curve, rapidly adopting and scaling cutting-edge marketing technologies and practices.

Repositioning a Challenger Brand for Accelerated Growth

The Challenge

Transform from healthy consumer-packaged goods energy product to a lifestyle-focused quick-service restaurant brand.

Business Outcome

Generate investor enthusiasm with a repositioned brand and strong GTM Strategy.

Key Strategies

Use AI Tools to enable this challenger brand to cost effectively “punch above its weight”

Augment brand and creative teams with strategic horsepower by utilizing a Custom GPT to quickly and cost effectively identify Market Opportunities and develop a GTM Strategy.

AI Powered Innovations

Market & Competitor Analysis: Analysis of competitor reviews and Restaurant Trends  revealed areas for differentiation and growth opportunities.

Data/Research >> Analysis & Insights: AI tools analyzed data and research and provided insights to segment customers into health-conscious Gen Z/Millennials and sustainability-focused families, enabling targeted marketing strategies.

Develop “Brand All Star” Panel

  • Brand positioning/USP

  • Market analysis and identifying growth opportunities to build Funding Case

  • Brand Positioning, Marketing Plan, & GTM Strategy

AI Value Creation

  • Reduced Expense & Time Necessary for Market Analysis While Uncovering Significant Opportunities

  • Rewrote the Playbook on Customer Research & Segmentation

  • Strongly positioned the company for fundraising.

Unlocking New Growth Segments Through AI-Powered Customer Intelligence

The Challenge

Show a Process for how we can leverage AI to enhance a brand’s marketing effectiveness to particular segments and identify currently untapped segments.

Business Outcome

Generate New Revenue Streams

Key Strategies

Leverage AI to brainstorm new customer personas to improve targeting and engagement.

Utilize AI-generated market analysis to identify and penetrate high-potential markets

AI Value Creation

  • Identification of Product Attributes. Analyzed the clothing and accessories worn by the models, identifying key attributes such as material, style, and functionality.

  • Creation of Customer Personas. Generated detailed customer personas based on the models' appearances and the clothing they wore. It identified specific demographics, lifestyles, clothing preferences, and shopping habits.

  • Key Traits Identification. Identified key traits for each persona, providing insights into their values, behaviors, and brand expectations. For instance, the Creative Professional values originality and eco-friendly products, while the Tech Entrepreneur seeks innovative and tech-forward options.

  • Data Integration for Opportunity Sizing. Suggested data points from existing house files and additional data to augment the analysis, including demographic information, purchase history, engagement data, and more.

Unlocking Faster Executive Decisions Through AI-Powered Intelligence

The Challenge

Simultaneously streamline the process for data downloading and formatting manipulation in Excel as well as have an easy to use interface for data visualization and natural language ad hoc querying which will output both text and visual responses.

Business Outcome

Reduced Expense & Time Necessary for data processing and presentation.

Process

Evaluate client's existing analytic tech stack and processes for potential improvements.

Engage with current vendors to understand their AI capabilities and future roadmaps.

Research and identify potential new vendors that can integrate AI capabilities into the

client's main platforms.

Report and Presentation of Findings.

Negotiate pricing and implementation.

Key Strategies

Use AI Tools to take a large amount of data (greater than what excel can hold) and create a dashboard to visually display KPIs.

Take one KPI and do an ad hoc exercise on that KPI to get further data insights

AI Value Creation

Transformed manual daily process into an AI powered automation

Enabled non-data analysts to access and query data in natural languages significantly expanding the number of users and reducing time to decision

Creating Competitive Advantage Through Customer Intelligence

The Challenge

Support a leading franchisor to enhance their marketing messaging by building a custom AI Automation/Agent program to analyze company and competitor reviews.

Business Outcome

  • Improved marketing message alignment with customer preferences.

  • Optimized customer service strategies for enhanced satisfaction.

  • Uncovered opportunities for market differentiation and growth.

Key Strategies

  • Efficiently gather large datasets of across multiple locations and competitors

  • Dynamically Categorize reviews

  • Identify and quantify customer Sentiment Analysis SWOT

AI Powered Innovations

  • Scalable Automation: Analyze additional competitors, regions, or specific review types.

  • Flexible Deployment: Run at various intervals to keep strategies current and responsive.

  • Customizable Insights: Adapts to the franchisor’s evolving needs

Solving Challenges and Creating Opportunities For Our Clients

  • Current marketing process does not allow time to test and learn campaign versions

  • Use AI to more easily leverage historical data for forward-focused marketing strategies

  • Unlock value by leveraging AI for easy ad-hoc questioning and scenario planning

  • Use AI to for exploring target market gap assessment, brand alignment and growth

  • Enterprise transition to AI to provide competitive advantages

  • Upskilling team roles & responsibilities to an AI environment

  • Addressing organizational budgeting via AI value creation

Helping Brands Leverage Emerging Tech Is Our History and DNA

  • Cinemark

    Cinemark offers limited edition Loyalty Platinum NFT to members with Platinum status, memorializing its most loyal customers.

  • Zales

    Digital Diamond Heirloom NFT. In December 2022, Zales enabled customers to take affection to a modern level with their first ever NFT program.

  • Banter

    Banter by Piercing Pagoda Partners with DRESSX to Launch First-Ever Virtual and Phygital Fine Jewelry Collection in Augmented Reality

  • Strategy

    How do brands seize the opportunity to use AR, Digital-Only and “Phygital” SKUs to better engage, acquire new customers and create new business models?

  • Business modeling

    Current marketing metrics don't fit perfectly in the new Web3 world. Our Framework helps brands identify, spend, and evaluate next/gen initiatives with confidence.

  • Market Landscaping

    We've been domain mapping since 2021 and have analyzed, met with, introduced to clients, or implemented programs covering over 200 players.

  • Strategy

    How should multi-brand enterprises develop Corporate and Brand Specific Strategies for entering and winning in immersive experience platforms.

  • FCB

    Developed Business Plan and Launched Interactive Division working with leading clients including Kraft Foods, Coors, SC Johnson, and more.

  • Strategy

    Is Web3 Loyalty Transformative as evidenced by leading companies such as Starbuck?

    Or Will It Be A Feature set of Existing Loyalty programs?