Peter has been helping Marketing Leaders understand, adapt, and innovate with Emerging Technologies for over 25 years.

Working with brands over his career as diverse as Colgate-Palmolive, Hewlett-Packard, Keurig Dr. Pepper, SC Johnson, and Molson Coors, Peter has been responsible for developing consumer strategies and managing multiple $250 million omni-channel media programs.

He was an early internet marketing pioneer, pivotal in the development of a leading interactive marketing division for FCB, one of the world’s largest communication consultancies. He then went on to co-found, build as COO, and sell a successful marketing consultancy of over 80 marketing professionals which helped leading brands such as Allstate, AT&T, Sears, Grainger and more develop their first digital strategies. He continued that marketing organizational leadership growing the company to over 200 marketing professionals.

Pete has built and managed marketing organizations that range from “small but mighty” to “large and innovative” with a laser focus on achieving business goals, realizing competitive advantages, and creating lasting value.

“AI and GenAI represent a unique opportunity for Businesses and Brands to seize potentially overwhelming competitive advantages over the next few years. Unlike previous iterations of Emerging Technologies, though, AI is evolving at a speed that demands Business Leaders take action today ~ to understand, strategize, integrate, and innovate their way to marketplace leadership.”