This year’s AI Day focuses on the Dual-Impact Playbook: the moves CMOs are making that drive “customer closeness” on both sides of the business. Internally, by cutting time and cost. Externally, by remapping their approach to connecting with customers.

Learn from industry leaders about AI-driven insights that inform strategic decisions, integrate seamlessly into workflows, and position your brand for competitive differentiation.

Attendees will leave equipped with actionable insights, ready to navigate by leveraging AI for a formidable competitive advantage.

Register Today

Date & Time

Tuesday, December 16th

9:30–10:30 AM PST

(17:30–18:30 UTC - 18:30-19:30 EU-friendly)

Our Speakers

  • Michael DeNunzio

    Founder & Managing Director

    PVAI Consulting

  • Pete Monk

    Co-Founder & Chief AI Strategist

    PVAI Consulting

  • Purva Gupta

    Co-founder & CEO

    Lily AI

AI Day Agenda

  • Welcome and Dual-Impact Frame

    • Introducing the theme of getting closer to the customer and a model differentiating internal (automation + augmentation) and external (inquisitive, acquisitive, retention) impacts of AI.

  • Operational Excellence

    • Discussing how companies leverage technology for customer experience and revenue, focusing on outcomes and operational changes.

  • The Six 2026 Plays

    • Introducing the core capabilities for 2026, split into Table Stakes (Agent-Optimized Content, Real-Time Personalization, Proactive Service & Predictive Support) and the Next Frontier (Predictive Empathy, AI-Curated Ecosystems, and New Knowledge Work blending humans, virtual employees, and agents).

  • Q&A & Close

    • Offering the PVAI ROI + Value Creation Audit.

Why This Matters Now

Most teams are piloting AI. The best are rebuilding their business around it.

This isn’t a tech story, it’s a growth story. In the next year, the advantage won’t come from adopting new tools, but from integrating AI into the way decisions are made, customers are understood, and value is delivered.

Leaders are already seeing faster cycles, sharper insights, and tighter alignment between strategy and execution. The difference isn’t access to technology, it’s how it’s put to work.

This session shows what that looks like in practice: the models, plays, and leadership moves that turn AI momentum into measurable business impact.

When you’re shaping your 2026 strategy, this is where you’ll see what leading looks like.

ROI + Value Creation Audit

What It Is:

A structured look at your cross-functional or marketing workflows to identify the specific places where AI can reduce costs, increase productivity, streamline creative cycles, and accelerate customer-facing impact.

How It Addresses Your Needs:

  • Identifies the highest-value opportunities for AI integration.

  • Provides concrete ROI estimates so you know where to invest first.

  • Highlights best-fit AI tools based on your priorities and operating model.